1 Cookies and similar technologies

Introductory remarks
We use cookies on our websites. Cookies are text files that are stored on a computer system via an internet browser. They do not harm your computer.

If you agree to the use of cookies or data processing, the legal basis for this is consent in accordance to point (a) of Article 6(1) GDPR. In other cases, the legal basis is our legitimate interests pursuant to point (f) of Article 6(1) GDPR.

Our legitimate interests are:

  • Website optimisation
  • Improving the security of the website
  • Improving user-friendliness
  • Interest-based advertising
  • Making functions of our websites available
  • Integrating social media
  • Analysing how our website is used

In particular, we use cookies to save your settings, such as your country selection, filter functions, and features provided when browsing on the platform.

We use process cookies to ensure that our website works properly. This includes navigation and the secure processing of purchases on the website. For example, we use the ‘Korb2’ cookie to save your shopping basket.

Furthermore, we use secure cookies to authenticate you as a user and to protect your user data from unauthorised access by third parties. For example, we use the cookies ‘sid’ and ‘jsessionid’ to secure access to protected areas of the platform.

We use session cookies to obtain information about our users’ interaction with the website. This enables us to constantly improve our services and optimise them for our users. For example, we use the ‘sid3’ cookie to anonymously analyse the effectiveness of selected improvements on our website.

However, if you prefer, you can configure your browser so that no cookies are stored on your computer. Please note that completely disabling cookies may prevent you from using certain features of our website. How long cookies are stored for varies depending on their purpose.

We use the following third-party cookies:

  • Google Analytics (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA)
    We use this web analytics service to help design and optimise our website in line with demand. In the European Union and EEA, Google receives your IP address in truncated form.
    Opt-out: Browser plug-in at https://tools.google.com/dlpage/gaoptout?hl or confirm the link to disable Google Analytics. For more information, please see the terms of use and the privacy policy at https://www.google.com/analytics/terms and https://policies.google.com/?hl.
  • intelliAd (diva-e Products GmbH, St. Martin Str. 78 (Building BT3/EG), 81541 Munich)
    Anonymised usage data is collected and stored in aggregated form to aid the design and optimisation of this website as required.
    Opt-out: https://login.intelliad.com/optout.php?locale=en. Privacy policy: https://www.intelliad.com/data-protection/
  • ADITION (ADITION technologies AG, Oststraße 55, 40211 Düsseldorf)
    ADITION is used for marketing and optimisation purposes as well as to statistically evaluate the number of visitors. All information in the cookie is anonymised and is of a purely technical nature.
    Opt-out: See ADITION’s privacy policy: https://www.adition.com/en/privacy/.
  • Google Remarketing (Google Ireland Limited, see above)
    The remarketing function is used to present interest-based advertising to website visitors. A cookie is stored in your browser which recognises you when you visit a website belonging to the Google advertising network. This allows us to serve interest-based advertisements throughout the Google network. On these websites, adver-tisements can be shown to you relating to content that you have previously accessed on other websites that al-so use Google’s remarketing function. According to Google, it doesn’t collect any personal data in this process. The purpose of the remarketing function is marketing and its optimisation.
    Opt-out: You can prevent the use of cookies by selecting the appropriate settings on your browser. However, please note that by doing so, you may not be able to use all the features of this website.
  • Google Campaign Manager (Google Ireland Limited, see above)
    We use Google Campaign Manager to present advertisements that are relevant to you and to ensure that users don’t see the same adverts more than once. This allows us to enhance our campaign performance. A cookie ID is used to record what advertisements are shown in which browser. Data is collected and evaluated solely on a pseudonymous basis, making it impossible for you to be identified.
  • Google Ajax Search API (Google Ireland Limited, see above)
    We use Google Ajax Search API for marketing and optimisation purposes, especially to analyse the use of our website and to continuously improve individual features and offers as well as the user experience.
  • LinkedIn conversion tracking and retargeting (LinkedIn Ireland Unlimited Company, parent compa-ny: LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA)
    On our website, we use conversion tracking technology and the related retargeting function Matched Audience from LinkedIn. We do so in connection with our legitimate interest in displaying interest-based advertising relevant to you. We receive anonymous reports from LinkedIn on the performance of advertisements and in-formation on how you interact with this website. For this purpose, a LinkedIn Insight tag is embedded. When you visit our website, this tag establishes a connection to LinkedIn servers (as long as you are logged into your LinkedIn account at the same time). LinkedIn then associates your visit to this website with your user account. For more information on the collection and use of data by LinkedIn, as well as your related rights and options for protecting your privacy, please see the privacy policy at https://www.linkedin.com/legal/privacy-policy.
    Opt-out: You can opt out of interest-based advertising on LinkedIn at https://www.linkedin.com/psettings/enhanced-advertising. To do so, you must be logged in to LinkedIn.
  • Google Tag Manager (Google Ireland Limited, see above)
    We use Google Tag Manager to manage website tags via an interface. No cookies are set and no personal data is collected.
  • MT Captcha (1400 Four Embarcadero Center San Francisco, CA 94111)
    This is used to prevent spam attacks by ensuring that data input by the user (e.g. when signing up) is entered by a real person and not by an automated process. The data is anonymised and stored in Europe. Privacy poli-cy: https://www.mtcaptcha.com/legal-privacy-captcha.
  • Outbrain (UK Ltd., Outbrain UK Limited, 5 New Bridge Street, London, EC4V 6JA, UK)
    We use Outbrain to measure conversions and optimise advertisements. The data collected by Outbrain com-prises the device source, browser type and anonymised IP address.
    Opt-out: You can opt out of tracking for the display of interest-based advertising at any time by clicking on the ‘Opt-out’ button in Outbrain’s privacy policy (which also contains information about the protection of personal data), which can be viewed at http://www.outbrain.com/legal/privacy.

2 Intercom

We use the services of Intercom Inc., 55 Second Street, Suite 400, San Francisco, CA 94105, USA (‘Intercom’) as a means of communication (online chat) and for analytics. When doing so, we share contract data (such as email address, name, com-pany name) as well as usage data based on our legitimate interests (pursuant to point (f) of Article 6(1) GDPR). Using the services of Intercom enables us to guide users through new products. We use Intercom services for the following aims:

  • Improving customer service
  • Analysing customer behaviour
  • Optimisation

For more information, please visit https://www.intercom.com/legal/privacy.

If you don’t want this information to be collected and transferred by Intercom, please use the opt-out cookie: Disable Inter-com.

When using Intercom, we integrate the video chat feature provided by Daily.co. Please note the privacy policy of Daily.co, which can be viewed at https://www.daily.co/privacy.

3 Integration of third-party content

We have integrated third-party content – videos, map services and images – on our website. When you access this content, the third-party providers named below receive your IP address. These third-party providers can use your IP address to derive technical information and possibly track your surfing behaviour by means of cookies and other technologies. The legal basis for this form of data processing is point (f) of Article 6(1) GDPR. Our legitimate interests lie in presenting items clearly and vividly by embedding videos as well as making it easier to find locations referred to on our website.

4 Social media plug-ins

We use social media plug-ins on our website in accordance with point (a) of Article 6(1) of the GDPR in order to make us better known. The related promotional purposes constitute a legitimate interest for us. By using plug-ins, your browser es-tablishes a direct connection to the servers of the respective social media providers. The social media providers receive the information that your browser is accessing the corresponding website. If you are logged into your social media profile, the social media provider can associate the fact that you have accessed the website with your profile. If you don’t want this to happen, please log out before visiting the website. We do not receive any information about the data sent to social media providers.

Last updated March 2021