SONY BRAVIA XR-77A84LU 77" Smart 4K Ultra HD HDR OLED TV with Google TV & Assistant

The Cognitive Processor XR in this Sony A84L goes beyond artificial intelligence. It does more than simply recognise what's on-screen - it actually detects what you'll be focusing on. Like boosting the details and colours of the main character. Jet flying overhead? The sound will pan across the top of your head like it would in real life. Pretty smart. And thanks to XR OLED Contrast Pro technology, it all looks amazing on the OLED screen. You'll be able to see more details, even in the darkest of thrillers. Plus, colours are brought to life with over a billion natural yet vibrant shades on the XR Triluminos Pro display with Rich Colour Enhancer. Sound is in perfect sync too with Acoustic Surface Audio+. It turns the screen into a speaker – literally – with sound coming from where the action is happening. Even in a hectic battle scene, you'll be able to pinpoint the clash of swords. It's super immersive. 

Good to know

- Who needs ceiling speakers when you've got XR Surround and Dolby Atmos providing a surround sound experience?
- The Metal Flush Surface Bezel looks good in any space – plus the 3-way slim stand can be adjusted to suit your furniture
- Older movies and shows are given a boost with XR 4K Upscaling – it intelligently recreates lost texture and detail
- XR OLED Motion makes it easier to keep up with fast-paced action by keeping it all looking smooth
- No need to hit rewind – you'll hear exactly what people are saying with Voice Zoom 2 which boosts even the faintest of whispers
- Auto Low Latency Mode in HDMI 2.1 keeps you one step ahead when gaming by making sure everything is smooth and responsive
- There's tons of choice on Google TV, including favourites like Netflix, Disney+, and Amazon Prime
- Hundreds of films are waiting for you on the exclusive BRAVIA CORE app, including the largest collection of IMAX Enhanced movies
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Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.