Benefits for suppliers

Tap into a whole new sales channel

Mercateo is the procurement platform for C-items on the internet. By collaborating with Mercateo, suppliers can realize additional market potential, in addition to an already existing online shop of their own. With their products they become part of an extensive assortment and gain immediate access to the existing and continuously growing customer base of Mercateo comprising of small, medium, and large enterprises.

Increase turnover and market presence

The exclusive focus on the online market makes Mercateo strong. With each expansion of the product assortment, through the integration of new suppliers, Mercateos target group of customers expands. Furthermore, the internet presence and online visibility of all listed products will be increased for search engines. Mercateo suppliers benefit directly from this, as the integrated assortment leads to increased synergy effects between categories (cross-selling), and subsequent increases in sales.

Present products professionally

Online success is dependent upon a clearly structured purchasing portal, a professional product presentation and uncomplicated, fast search function. By providing an electronic product catalogue as well as updating and extending it regularly, suppliers are able to sell their entire range via Mercateo. Important for sales success are high-quality product descriptions, illustrations/videos and itemdata sheets and/or safety data sheets.

Position brands professionally

With a 'Brand World' manufacturers have an active influence on a uniform, concise and high-quality description of their products, regardless of whether they are Mercateo suppliers or not. The product portfolio can be arranged according to their own categories and the brand communicated in a targeted manner. This supports the purchasing decision of the customer. Brand messages can be used to differentiate ones own products from those of competitors, increasing sales in the process.

Obtain market data

Mercateo provides suppliers with regular evaluations within their own range and comparative data on the ranges of other suppliers. Price reports form a good basis for the analysis of price level and price elasticity at item levels. Click analyses help to evaluate click volumes of individual products or range segments, for example to determine why certain items fail to sell despite strong interest. This enables prompt responses to market conditions and changes.

Easily enter international markets

Mercateo is growing rapidly beyond its original market and has been present in over 10 EU countries since 2011. Further countries are being added continuously. Where suppliers are able to guarantee the logistical capability and provide Mercateo with a translated product catalogue, they too can take advantage of this growth potential and develop new markets alongside Mercateo.

Efficient order processing and no customer default risk

Mercateo and suppliers benefit from the efficiency of electronic order processing. Mercateo communicates order enquiries electronically and the supplier delivers the ordered goods directly to the shipping address of the customer. Mercateo settles the invoice of the supplier in accordance with the agreed payment terms and thereby assumes the complete customer default risk. Mercateo also secures the complete chain of communication to the customer in the relevant national language.