On 8th November 2016, numerous decision-makers from various European procurement departments met at the 4th Mercateo Executive Summit at Berlin’s ‘Adagio’. The participants discussed how the opportunities of digitalisation can be used and how variety can be ensured in purchasing. The focus was set by Eva Wimmers‘, President Europe Huawei Honor, keynote. The title was “Digitalize or Die”. In this, Wimmers highlighted important points that companies should consider for successful digitalization.